Dr. Karen Sutherland

For 25+ years, I've navigated the ever-evolving landscape of marketing and communication. I can help your business leverage the power of AI to save time, money, and drive growth.

Australia, Queensland

Dr Karen Sutherland & Dharana Digital

VISIT WEBSITE

BIO

Dr. Karen Sutherland is an internationally recognised leader in AI and Marketing Communication who has:

Empowered thousands of businesses, organisations, and students worldwide.
Earned official AI Consultant certifications in the AI Persona Method by Jeff J Hunter and the University of Sydney.
Authored and co-authored five books, including Strategic Social Media Management by Palgrave Macmillan, downloaded 148k times and used in universities around the globe.
Won 7 awards since 2020 (4 international), including the Gold Stevie Award for Woman of the Year – Social Media and two International Book Excellence Awards.
Co-founded Dharana Digital Marketing Agency.
Been appointed as a Senior Fellow of the Higher Education Academy in London.
Completed four university degrees, including a PhD focusing on social media in the nonprofit sector.

Her greatest achievement? Guiding people from confusion to confidence in using AI. Dr. Sutherland finds nothing more rewarding than witnessing that “aha!” moment when complex concepts become clear, practical tools for success.

Certified AI Consultant since 2023

SPECIALIZATION

LANGUAGES

English

"An AI Persona is such an asset to have on your side. I'm a big fan of it. Dr Karen helped in showing us specifically what to ask ChatGPT to get more out of it. Our session was super helpful for me. It will make my job significantly easier."

Brooke Rundell, Event Coordinator, The Original Eumundi Markets Ltd

"As a company it can be challenging to maintain a consistent tone of voice in our online content because we have multiple people creating it. It can be even more challenging when incorporating other AI products; content can become quite generic. The AI Persona that Dr Karen developed with me has helped us to rework our copy, so it now has a consistent tone of voice that is relatable, personable and engaging to our target audience. It has helped us to create highly optimised SEO copy that also communicates a likeable personality and connects with our target audience on a human level."

Fraser Thomas, CEO, Tigerfish Tools

"It's unbelievable. Dr Karen helped me to build an AI Persona that is a LinkedIn expert to assist me with strategy, content ideas and writing posts. Often, I have ideas for content, but don't know how to start writing. This AI Persona gets me past procrastination, helps me to organise my ideas and actually produces content that I can work with. It's amazing."

Natasha (Ducarme) Aitken, Return to Work Strategist, General Manager

CERTIFIED AI CONSULTANT